ADV PHOTOGRAPHER

Being able to evoke the quality and beauty of a product in the public through a figuration is a difficult but stimulating challenge. When you make advertising photos you have to go beyond the simple reproduction of the object in front of you, where for simple reproduction you do not intend to trivialize the shot to be taken, far from it. The technique is fundamental to succeeding in maximizing the value of the product, but upfront it is essential to have a brilliant idea that serves to effectively concretize the advertising message that you want to express. Technique, art and creativity also make the difference in this case.

“Being able to evoke the quality and beauty of a product in the public through a figuration is a difficult but stimulating challenge.”

CIRO PIZZO • ADV PHOTOGRAPHER